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Pinterest adds How-To feature to make DIY easier

Created: 07/04/2016


One of the world’s most popular virtual mood boards, Pinterest, has included a feature that will allow home owners and professionals to have access to some of the top DIY practices in the industry.

The new How-To addition enables trade, manufacturing and professional handyman services to share pins that include DIY instructions with those looking for design inspiration and tips.

The image-based feature highlights simple step-by-step guides and instructions within the pin itself across various categories, including fitness, food and home projects.

For those looking for simple yet effective ways to improve the functionality of their home, instructional information on tasks such as hanging picture frames and putting up shelving are all easily accessible directly on the creative platform.

With more people turning to home improvements and renovations over the last year, alternative ways to source hints and tips have also increased.  

A study by Ipsos recently revealed that 75 per cent of people say that Pinterest is the best place to find new interests, and 67 per cent said it is the place they go to express creativity. 

Product manager of Pinterest, Jason Costa, explained: “Today we’re introducing how-to pins – so you can see at a glance what a Pin night be like to try. The next time you find an interesting project or idea on Pinterest, you’ll see a snapshot of the steps right below the Pin image. You can also click or tap on any of the steps to get the full instructions and a list of supplies – without ever leaving Pinterest.”

The feature was launched in the U.S., France, UK and Germany on Android smartphones and will be released on iOS devices in the future. More than 25 worldwide brands and organisations will be providing content to promote the how-to tool. 

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